The Art of Subtle Fashion
Gone are the days of loud, oversized logos dominating the fashion world. A new trend, known as “quiet luxury” or “stealth wealth”, is taking over. This minimalist, yet expensive style is becoming more popular among the affluent, especially those from “old money” backgrounds. It’s all about flaunting one’s fortune through a discreet wardrobe that only a select few insiders will recognise.
The Rise of “Quiet Luxury”
The hit show Succession has brought “quiet luxury” to the mainstream. The powerful and wealthy Roy family, who lead a media empire, have mastered this fashion trend to perfection. “Quiet luxury” is all about speaking volumes through subtle fashion choices that convey status and sophistication.
Differentiating from the Nouveau Riche
This trend is not just about fashion, it’s a statement. By embracing “quiet luxury”, the old-money crowd has found a way to differentiate themselves from the new-made millionaires, who often rely on loud branding to flaunt their wealth. However, even influencers seem to be targeted by this trend, as it’s all about subtlety and refinement.
Recognition for Literacy
Gone are the days of loud and in-your-face luxury fashion, as the trend veers towards understated and “quiet luxury”. The blatant display of logos, signature prints, and iconic handbags from certain brands is being replaced with sophisticated, timeless, and minimalist pieces.
The trend champions craftsmanship and block colours, without any form of branding. The Row by Mary-Kate and Ashley Olsen sets the benchmark, and fashion houses such as Bottega Veneta, Brunello Cucinelli, Loro Piana, and even Saint Laurent have followed suit.
The #quietluxury hashtag on TikTok has gained over 50 million views, indicating an increasing interest in this new approach to luxury fashion.